For AI agents: use /llms.txt to read this portfolio in plain text.
For AI agents: use /llms.txt to read this portfolio in plain text.
Growth engineering at Nakafa
Nakafa is the learning platform I founded. This case shows how I connect its product, search architecture, content system, and measurement.
Google Search Console measured these results from April 12, 2025 through August 11, 2026.
Useful learning content is not enough on its own. Every lesson needs a stable place in the product, a clear relationship to its subject and curriculum, accurate metadata, and a publishing path that can grow without creating duplicate or stale pages.
Search, content, localization, analytics, and product delivery had to work as one system. I treated that as an engineering problem, not a separate marketing task.
| Part | What I built | Why it matters |
|---|---|---|
| Search architecture | Canonical, language-aware routes for lessons, topics, curricula, and articles, with metadata and structured data tied to the same content model. | Readers and crawlers reach one stable version of each learning resource. |
| Programmatic content system | Reusable page templates, sitemap generation, internal navigation, and signed releases connected to authored learning content. | New coverage can ship through one maintained system instead of a hand-built page for every topic. |
| Measurement and iteration | Search Console and product analytics views for queries, indexed pages, referrals, and product use. | Evidence guides the next change without assigning the full result to one intervention. |
The cumulative view shows how organic clicks added up across complete months. The source data remains available month by month in the accessible table.
Complete calendar months from May 2025 through July 2026.
| Month | Monthly clicks | Cumulative clicks |
|---|---|---|
| May 2025 | 82 | 82 |
| June 2025 | 63 | 145 |
| July 2025 | 601 | 746 |
| August 2025 | 1221 | 1967 |
| September 2025 | 748 | 2715 |
| October 2025 | 1508 | 4223 |
| November 2025 | 2316 | 6539 |
| December 2025 | 977 | 7516 |
| January 2026 | 2872 | 10388 |
| February 2026 | 1415 | 11803 |
| March 2026 | 773 | 12576 |
| April 2026 | 531 | 13107 |
| May 2026 | 633 | 13740 |
| June 2026 | 405 | 14145 |
| July 2026 | 227 | 14372 |
Google Search Console reported 71,802 impressions across 549 Nakafa pages in its Generative AI features report from May 18, 2026 through August 11, 2026. I use this as evidence that the same content system is being surfaced in newer search experiences. It is an impression metric, not a conversion metric.
PostHog recorded 26,819 pageviews attributed to Google search from January 1, 2026 through August 13, 2026. The project has no recorded Google-search pageviews before January in this dataset, so I do not present it as a full-period traffic total.
Complete calendar months from January through July 2026.
| Month | Pageviews |
|---|---|
| January 2026 | 3958 |
| February 2026 | 3085 |
| March 2026 | 2147 |
| April 2026 | 4655 |
| May 2026 | 2662 |
| June 2026 | 2877 |
| July 2026 | 5656 |
The data shows Nakafa earned substantial search visibility while I owned the product and growth system. It does not isolate one change as the cause. Search demand, seasonality, content quality, technical work, and changes in Google can all affect the result.
Search Console and PostHog also measure different parts of the journey. Their totals should be read separately and never added together.
Need growth work that reaches the codebase?
That can mean auditing the current search foundation, building a programmatic content workflow, improving measurement, or owning the product changes needed to make the growth plan real.
